Your business case

Why is Trend 5 important for your business?

• Individuals expect businesses to act in a responsible and fair manner as part of their licence to operate.
• Disability is an increasingly important issue to the general public and the voice of disabled people is growing stronger. Expectations about companies will behave in relation to disability are changing
• Increasing numbers of companies and public sector organisations have diversity criteria as part of their procurement standards

3 key facts

• 1 in 4 Europeans have a family member with a disability - 60% of people living in Europe know someone with a disability. [i]
• 78% of the general public agree that they want to hear about companies' responsibilities to their customers, employees, communities and the environment. [ii]
• 93% of Europeans believe that more needs to be invested in making the physical environment accessible - 30% believe that businesses need to play a role in making public spaces work for disabled people. [iii]