The Walk Away £ survey
'The Walk Away £' survey of disabled customers opinions
Supported by Intercontinental Hotels Group.
Is UK business missing out on business from disabled people?
What factors are important to disabled customers when they choose where to shop?
How can businesses attract more disabled customers?
To help answer these questions EFD has undertaken a survey into the opinions and shopping habits of disabled customers.
There are real issues for shops and businesses to address if they are attract and retain more disabled customers.
Disabled people often 'walk away' and take their business to a competitor because of poor access and service. In some cases disabled people face real economic exclusion because the products and services they want to buy are inaccessible to them.
Disability confident companies benefit from improved reputation and word of mouth recommendation from disabled customers, who have a combined annual spending power of £80 billion.