Your business case

Why is Trend 4 important for your business?

• Customers increasingly expect the goods and services they buy to meet their specific needs rather than the ‘average’ needs of a poorly defined group.
• Including disabled people upstream in the design process results in better designed innovative products which work better for everyone.
• A significant effect of the growth of the ‘grey market’ is an increase in the number of customers who need companies to make adjustments for impairments
• Disability confident businesses are better able to serve fragmented markets as they are better able to respond to individual need

3 key facts

• The average expenditure for households of 50 - 59 year olds is £213 a week, compared with an average of £135 for all other age groups. The over 50 group is expected to grow by £60 million over the next 25 years [i]
• 82% of disabled customers have taken their business to a more accessible competitor in 2005 
• Three-quarters of UK employers surveyed want to improve customer service through a greater understanding of disabled people as customers and colleagues [ii]