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The D-I-Y disability business case tool
Supported by Gold Card member InterContinental Hotels Group
Disability affects every aspect of a business – its people, markets, communities, suppliers and key stakeholders. There are at least 650 million people with disabilities worldwide [i] 1 in 3 people are disabled or close to someone who is [ii]. This accounts for 10% of the world's population and people with disabilities are the world's largest minority [iii].
Disabled people are your customers, employees, stakeholders, partners and competitors.
This website contains everything you need to put together a compelling business case for action in your organisation. It highlights the strategic, commercial, legal, societal, ethical and professional benefits of getting it right on disability – the six building blocks of disability confidence. Find the information you need to manage and profit from the disability dimension to key business trends: including an aging population, increasingly individualised customer relations, changing working patterns and enabling technology.
Using the website
Your business case includes hints and tips on tailoring the information provided here to fit your business priorities.
The six building blocks contains the facts, figures and case studies you need to put together a compelling business case.
Case studies – Search case studies from a wide range of companies and industries
The Stakeholder factbox provides a snapshot of disabled people in your key stakeholder groups and tips on effective forms of stakeholder engagement.
Promoting Change helps you to use your business case to really make a difference in your organisation.
Help us to build a better business case
The business case for disability confidence is constantly evolving as organisations respond to the fast changing global business environment.
Do you have case studies, facts and figures or other evidence of the benefits of getting it right on disability which you would like to share?
Are we missing information you would find useful to persuade your board and colleagues to move into action?
If you have any questions or suggestions to improve the website please contact us
 Download Disability Confidence Slides |
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We will be regularly updating this website, adding more information on:
- The benefits of getting it right on disability
- Key facts about your disabled stakeholders
- Examples of what other companies have done
- Disability in different industries, sectors and countries
Realising potential publication
The accompanying publication 'Realising potential', supported by InterContinental Hotels is available now. Send a copy of this essential 20 page guide to senior business leaders, disability champions, and decision makers across your business
Why bother?
To achieve our aim to be one of the best companies in the world we need talented people; people who have the skills and expertise to deliver excellent customer service to all of our guests. Our UK training programme 'Confidence to Serve All' demonstrates this commitment to our employees and has given them the confidence to deal with all customers including those with disabilities. We're pleased to support 'Realising potential' and trust that it will encourage other companies to become disability confident.
Andy Cosslett
Chief Executive Officer, InterContinental Hotels Group
'Realising potential' provides a fresh and sophisticated insight into how disability affects business and its stakeholders today and sets the standard for how corporate leaders present the rationale for engaging with disability as a business priority. Successful business leaders understand they cannot afford to ignore reality; 'Realising potential' helps transform that reality into business and societal benefit.
Susan Scott-Parker, OBE
Chief Executive, Employers' Forum on Disability
An organisation's 'disability confidence' is the critical litmus test of both its awareness of societies' changing needs, expectations and demands, and of its will and capacity to open itself to the new forms of accountability that will underpin its future viability.
Simon Zadek
Chief Executive, AccountAbility and board member,
Employers' Forum on Disability